Initial Absorption Rates

The variable availability for absorption differs among different forms of Magnesium:

• Ionic Magnesium ~ 90% Intracellular absorption
• "Food State" magnesium: ~70% absorption (compared to market Magnesiums)
• Magnesium Orotate: ~30% absorption
• Magnesium Citrate: ~8% absorption
• Magnesium Carbonate: ~5% absorption

**After absorption, Magnesium must be bioavailable to enter the Intracellular network where it is needed most. 

General Information about Magnesium

The actual magnesium content varies significantly among different chemical salt forms. Many salt forms contain lower amounts of magnesium than expected. Standard chemical salt forms lack carrier proteins essential for mineral delivery and use within the body.

Forms of Magnesium

Locations of Magnesium in the body

• Extracellular Magnesium: Present outside cells (~1% of body's magnesium) This is what is tested by standard blood tests. 
• Intracellular Magnesium: Present within cells (~99% of body's magnesium) We currently do not have a scientific method to test Intracellular magnesium content. 
  

Magnesium Supplement Absorption

Majority of marketplace supplements of Magnesium are so poorly absorbed and when they are absorbed are often in forms that can not function in the Intracellular network.

• 5% - 20% absorption of a 100mg tablet = 5mg of magnesium entering your blood and far less of that entering your cellular system.
• 90% - 95% absorption of Ionic Magnesium into the Cellular network = 18mg Cellularly 

Comparing Ionic versus Compound Magnesiums

Ionic Magnesium 

• 90 - 95% absorption
• Absorbs directly into the cellular system
• Highly active and Bio available

Compound Magnesiums (Magnesiums in powders, capsules or tablets)

• 5% - 20% absorption
• Absorbs into the blood and Extracellular network
• 10% - 20% makes its way into the intracellular system.

Let's do the Math

100mg of Magnsium in a compound form = 10mg (10% of 100mg) into the extracellular system and 1mg (10% of Extracellualr) into the intracellular network where it is needed

100mg of Ionic Magnesium = 90mg of magnesium ions into the Intracellular system.

Avena's Ionic Magnesium

Avena's ionic magnesium delivers 250mg of ionic magnesium based on a 90% absorption rate, which is 225mg into the intracellular network, far surpassing what standard magnesium can do. 

 

Labeling Confusion

According to Health Canada Regulations, we have to list the sources of magnesium, so reading the label can be a little confusing. You will see 25mg coming from Magnesium Ascorbate, but you will also see another line called Vitamin C with  225mg from Magnesium Ascorbate, so it is the same source and the same ingredient. If you add them together, you get the true level of Magnesium and vitamin C

Truly, this means you have 250mg of Magnesium.

To get a little technical, the ionic process starts with Magneisum Ascorbate and Ascorbic acid and through the ionization process it breaks off the ascorbate bond and creates Vitamin C, this creates ion's of Magnesium suspended in water and as a bonus it also creates forms of Vitmain C this is why on the label it is broken down into two different forms from the same nutrient.